Supporting Ashbourne Town Team's plans for the regeneration of the town centre, the initiative is a direct response to a meeting with Derbyshire Dales District Council Leader Councillor Garry Purdy at the end of last year.
Workshops developed by the District Council and East Midlands Chamber of Commerce will take place at Ashbourne Town Hall on 5 March – designed to both help start-up enterprises and existing traders.
Ashbourne Town Team is also involved and individual traders who voiced concerns to Councillor Purdy at the autumn meeting are being urged to attend.
- More information on timings and how to book is available here.
Said Councillor Purdy:
“Our town centres are currently facing unprecedented challenges and I was keen to meet tradespeople in Ashbourne to hear, at first hand, their concerns.
“As a result, in recent weeks, we have been working with East Midlands Chamber on a workshop that will help inspiring entrepreneurs get started in business and provide existing retailers with the opportunity to brush up their display, digital marketing and merchandising skills.”
Diane Beresford, Deputy Chief Executive at the Chamber, said:
"This is a fantastic opportunity for traders in Ashbourne – from experienced professionals to those just starting out on their journey - to hone skills and enhance knowledge to help mitigate challenges and also take advantage of opportunities in an ever-changing trading landscape.
“The invaluable insights gleaned by delegates will help them and their businesses prosper, which also boosts the local economy and, consequently, the community of Ashbourne too. This is an opportunity not to be missed.”
The morning session on 5 March – which will be promoted to aspiring entrepreneurs, features a workshop introducing attendees to self employment.
In the afternoon the focus will be on established retailers with the first session on digital marketing for the high street, including why mobile-friendly websites are so important to local businesses.
There will also be a session in the afternoon on merchandising and making the most of shop layouts, together with top tips.
Both the morning and afternoon sessions will be delivered by experienced trainers organised by the Chamber. The morning session is also being promoted to students at Queen Elizabeth’s Grammar School.
For those interested in starting a business the morning session will lay out all the must-dos, including legal structures, market research and customer identification.
Anne Wright, who leads the Ashbourne Town Team, said:
"We are delighted with this very positive initiative to help support our programme to regenerate Ashbourne. We hope it is the first of many joint projects with Derbyshire Dales District Council to direct new investment and enterprise into Ashbourne."
An Enterprise Adviser will also be on hand to answer individual questions following the presentation and to provide information about potential further training through the D2 Starter Project, a programme of workshops aimed at start-up businesses.