'Champagne Marketing on a Lemonade Budget' is the theme of the next in a series of Derbyshire Dales District Council free marketing workshops early in the New Year.
Delivered by professional trainer Lindsey Newman Wood of Passion Marketing and part funded by the D2N2 Growth Hub, the session takes place from 5.30 - 8.30pm on 11 January at the District Council's Ashbourne Leisure Centre, but places are limited and should be booked as soon as possible at www.businesspeakdistrict.com/event
The training is designed to be engaging and fun, giving real life examples of some of the pitfalls of marketing and how to avoid them.
Local businessman Simon Wildash, who attended a fully-booked similar workshop in Bakewell last week, picked up a number of practical marketing tips to help promote his new business venture olive, which uses smart meter technology to wirelessly monitor heating oil usage.
Simon, director of a Carsington-based olive, launched the company with business partner Paul Miles after receiving advice and support from the District Council's Business Advisor.
"As a new business looking to develop our oil smart sensor sales across the region, the session offered simple and effective marketing advice. It was also a great chance to network and I would happily recommend it to other business owners in Derbyshire Dales looking to improve their marketing and learn from the experiences of others attending."
District Council Leader Councillor Lewis Rose OBE said:
"olive is an excellent example of a great idea that can be turned into business reality thanks not only to our free workshops but also the expertise of Derbyshire Dales Business Advice."
Business growth and job creation are at the top of the list in the District Council's new Corporate Plan and we were delighted to support Simon and Paul to launch a revolutionary new way for home and business owners to save money and check their heating oil usage easily simply by going online."
- The 11 January workshop will cover an introduction to marketing, how it fits with a business plan, and how to do it on a shoestring budget while getting the best results from social media, email marketing and the media.